What we film
- Talking-head and founder videos: you or your team answering the questions customers ask, scripted so it lands in 30 seconds.
- Venue and atmosphere: the shop, the chair, the kitchen, the showroom, the room at night.
- Product and service demos: before and after, the process, the detail shots.
- Event recaps: car meets, launches, nights out, cut into a recap and clips.
- Podcast clips: multi-camera recording cut into vertical highlights with captions.
- Creator content: fitness, lifestyle, cinematic and montage edits for influencers.
Examples of all of these are on the work section of the homepage: barbershops, a BMW car club, podcasts, car rental, a clothing brand, nightlife, esports, a karaoke lounge, real estate and product films.
Scripts and hooks
Every video starts as a written script, approved by you before the shoot. The hook is the first line on screen and in the caption, and it is written to answer one question the viewer already has: how much, how long, what happens, is it for me. One idea per video, a clear next step at the end. This is the part most agencies skip; it is the part that decides whether anyone watches past two seconds.
Shoot days
We come to your location with the scripts approved and a shot list. A session typically covers several videos: the main pieces, B-roll of the space and the work, and behind-the-scenes. You only need to be on camera for the videos that feature you; the rest we film around the business while it runs. What to prepare: the space tidy, the people who appear briefed, and any products or examples ready.
Editing built for sound-off viewing
- Vertical 9:16 for Reels, TikTok and Shorts; 1:1 and 16:9 cuts when a platform needs them.
- Captions and subtitles burned in, timed to the voice.
- Sound design and music that works with the sound on, and a video that still works with it off.
- Colour grading so every video from the same shoot looks like one brand.
- Fast pacing: cuts every few seconds, no dead air.
Where AI fits
Filming is real and stays real. On Growth and Scale we add AI-generated content where it earns its place: concept visuals, product scenes, voice-over variants and quick formats between shoot days. It is always labelled to you, and it is never presented as footage of your business. We also build AI platforms for clients.
Volume and price
| Package | Videos | Price |
|---|---|---|
| Starter | 6 a month | AED 5,000 / month |
| Growth | 3 a week (about 13 a month) | AED 8,000 / month |
| Scale | 6 a week (about 26 a month) | AED 17,000 / month |
Every package includes filming, scripts, editing and a monthly report. Event films, podcast series and longer brand films are quoted per project. See the full comparison.
Video production questions
What does a shoot day look like?
We arrive at your location with the scripts approved, film the main pieces, B-roll and behind-the-scenes, and typically cover several videos in one session. You only need to be there for the parts that feature you or your team.
What formats do you deliver?
Vertical 9:16 for Reels, TikTok and Shorts as standard, with 1:1 or 16:9 cuts when a platform needs them. Files are delivered ready to post, with captions burned in.
Do you use AI in the videos?
Filming is real. On Growth and Scale we add AI-generated content where it helps: concept visuals, product scenes, voice-over variants and quick formats between shoot days. It is always labelled to you and never passed off as footage of your business.
Can I use the videos outside social media?
Yes. Once paid for, the videos are yours: website, ads, screens in your venue, presentations.
Do you also do longer videos or events?
Yes. Event coverage, podcast production and longer brand films are quoted per project on top of a package, or on their own.
Send us your Instagram and what you sell. We reply with a first shoot date and the package that fits.