Who this is for
- Individual agents and brokers building a personal brand
- Brokerages that want consistent listing content without a full-time videographer
- Developers' sales teams promoting launches and ready units
- Short-term rental and holiday-home operators
What we film
Listing walkthroughs. A 30–60 second vertical tour: entrance, living space, views, one standout feature, price and a call to message. Filmed on gimbal with natural light.
Agent talking-heads. You answering the questions buyers ask: service charges, payment plans, which communities fit which budgets. Scripted to land in 30 seconds.
Area and community guides. Drive-through and walk-through content of JVC, Marina, Business Bay, Dubai Hills and the rest, with facts on screen. These keep working for months.
Before-and-after and handover days. Renovations, furnishing packages and key handovers, cut as satisfying short reels.
Market updates. A weekly 20-second update on what moved: new launches, price shifts, rule changes. Filmed in batches on one shoot day.
Client testimonials. Buyers and tenants on camera at handover, with your branding and captions.
How a shoot day runs
- One shoot day usually covers 2–4 properties plus agent pieces to camera; we plan the route by location so travel does not eat the day.
- Properties should be staged and lit before we arrive; we bring gimbal, lights for dark interiors and a lav mic for the agent.
- You approve the hooks and scripts before the shoot, and each edit before it is posted.
Examples from our work
Podcasts (Production & Clips): Multi-camera podcast recording in Dubai cut into vertical clips with captions for Instagram and TikTok. Real Estate (Social Growth): Property and agent content for Dubai real estate social media: walkthroughs, area shots and talking-head clips.
Watch these in the work section. Client names and numbers are only published with written approval.
Advertising rules for Dubai property content
- Property advertisements in Dubai, including social media posts, require a Dubai Land Department advertising permit (issued through Trakheesi), and the permit number should appear on the post.
- Agents should be RERA-registered and show their broker registration details where the platform or the listing requires it.
- Off-plan promotions follow the developer's approved marketing material; we do not invent payment plans or returns on camera.
This is a summary of the rules as we understand them, not legal advice. Permit requirements change; confirm the current DLD and RERA requirements with your brokerage before publishing.
Which package
Most agents start on Growth (AED 8,000 a month, 3 videos a week): enough to post a listing, a talking-head and an area clip every week. A single agent with a few exclusive listings can start on Starter (AED 5,000, 6 videos a month). Brokerages with several agents on camera usually need Scale (AED 17,000).
Every package includes filming at your location, a script for every video, editing and a monthly report. Compare the packages, or read how we run social media and video production.
Real estate questions
How much does real estate video marketing cost in Dubai?
With Multify, AED 5,000 a month for 6 filmed and edited videos (Starter), AED 8,000 for 3 videos a week (Growth) or AED 17,000 for 6 videos a week (Scale). Filming, scripts, editing and a monthly report are included in every package; one-off property films are quoted per project.
Do you need a permit to post property videos in Dubai?
Property advertisements in Dubai, including social media, require a Dubai Land Department advertising permit issued through Trakheesi, and the permit number should appear on the post. Your brokerage normally obtains it per listing; we add it to the caption and on screen where required. Confirm current requirements with DLD and RERA.
Can you film several properties in one day?
Yes. A typical shoot day covers 2–4 properties plus talking-head pieces, planned by location. Properties should be staged before we arrive.
Do you post the videos for us?
On Growth and Scale we upload and schedule to Instagram, TikTok and YouTube Shorts with captions and hashtags. On Starter you receive the finished videos and post them yourself.
Will you say that a property is a good investment?
No. We script facts the agent and brokerage approve: price, size, payment plan as published, service charges, location. We do not promise returns or appreciation on camera.
Other industries
- Social Media Marketing for Car Rental Companies in Dubai
- Nightlife, Restaurant and Lounge Social Media Marketing in Dubai
- Content production and editing for creators
Send Multify your Instagram and what you sell. We reply with the package that fits and a first shoot date.