Social media management in Dubai costs anywhere from about AED 1,500 a month for a freelancer posting supplied content to AED 30,000 or more for a full-service agency with filming, paid ads and strategy. For a package that includes filming, scripting, editing and reporting, expect AED 5,000 to AED 17,000 a month.
Prices in Dubai are all over the place because "social media management" can mean anything from scheduling your photos to running a weekly production. This guide separates the levels, explains what moves the price, and shows our own published numbers so you have a real benchmark.
The four price levels in Dubai
These are indicative 2026 ranges for monthly retainers in Dubai, based on the quotes businesses share with us and on what agencies publish. Treat them as a map, not a quote.
| Level | Typical monthly price | What you get |
|---|---|---|
| Freelancer or VA | AED 1,500 – 4,000 | Posting content you supply, captions, basic scheduling. No filming. |
| Small content agency | AED 4,000 – 10,000 | Filming, scripts, editing and posting on a fixed cadence, monthly report. |
| Full-service agency | AED 10,000 – 30,000+ | Strategy, production, paid ads management, community management, several platforms. |
| Agency + paid media | AED 15,000 – 50,000+ | Everything above plus ad spend managed on your behalf (spend is extra). |
What actually drives the price
- Filming. Content made from footage shot for you costs more than content made from your phone photos, and performs differently. Ask who films and how often.
- Volume. The number of finished videos a month is the biggest lever; three a week is roughly double the work of six a month.
- Scripts and strategy. Written hooks and a monthly plan are what separate content from noise; some packages charge for them separately.
- Posting and replies. Uploading, scheduling, captions, hashtags and answering comments add hours every week.
- Platforms. Each extra platform means extra formats and extra posting time.
- Reporting. A real monthly report with numbers and next steps, versus a screenshot of followers.
Our published prices
Multify publishes its packages so you can compare them against any quote. All three include filming at your location, a script for every video, editing and an end-of-month report. There is no long-term contract and no VAT is added at present.
| Starter · 6 videos a month | AED 5,000 / month |
| Growth · 3 videos a week | AED 8,000 / month |
| Scale · 6 videos a week | AED 17,000 / month |
| Cost per finished video | AED 833 (Starter) · AED 615 (Growth) · AED 654 (Scale) |
Full comparison, what is and isn't included, and ten pricing questions answered: See the pricing page
Hidden costs to check before you sign
- Ad spend. Boosting and campaigns are paid to Meta, TikTok or Google on top of any management fee. Ask whether the fee includes managing ads, and confirm the spend is yours to control.
- Shoot days. Some agencies quote a monthly fee and then charge per shoot day. Ask how many filming sessions are included.
- Extra formats. A vertical video re-cut to square or landscape, or a longer YouTube version, may be billed separately.
- Rush edits and revisions. Check how many revision rounds are included and the turnaround for recaps.
- Ownership. Make sure finished videos and raw footage are yours once paid for, and that your accounts stay in your name.
- Travel. Shoots outside Dubai are usually quoted separately.
How to compare two quotes fairly
- Count finished videos per month and divide the fee by that number. Cost per video is the honest comparison.
- Check whether filming is included, and how many shoot days.
- Ask for the monthly report template. If there isn't one, there isn't reporting.
- Ask what happens in month one: strategy call, scripts, first shoot date.
- Read the cancellation terms. Month-to-month is normal for content packages.
If you want a quote in writing, send us your Instagram and what you sell. We reply with the package that fits and a first shoot date.
More guides
- How to Choose a Video Content Agency in Dubai
- Real Estate Video Marketing in Dubai: Formats That Generate Enquiries
- What Is AEO and Why Your Dubai Business Needs It
Tell us about your business and we'll reply with the package that fits and a date for a first shoot.